Four in Four

This piece was posted on VSCO Journal just recently.  It's a beautiful piece both visually and technically.  I don't like to criticize at all but my only thought is that the quick cuts never really build to something at the end of the piece.  However, this is me, a commercial editor talking.  This could be a piece for a million different brands, and with the right voice over and brand to back it.  It could easily end up as a broadcast television spot, which in my opinion trumps any sort of criticism I could have at about the piece.


Wonderfully executed and beautiful compositions help drive the piece forward.  The fact that it was colored with VSCO Film is only a sweetener and proves that VSCO can be such a powerful tool.  I can't wait until their iterations of the Look Up Table (LUT) is released and I can use their tool in my native workflow for film and video.  (This is speculation.  Make it happen VSCO.).

Enjoy your hump day.