AJ Perez on the mitts, and Sam Hsieh with the power. Check out this small film piece I directed and edited to promote the Legacy Boxing Gym.
If you read this blog you're probably also aware that the family and I spent some time in Los Cabos Mexico this Summer. While we were visiting we took a day drive up the coast to Todos Santos which was probably our best experience the whole trip. We found a little 3rd-Wave spot in Todos Santos and had a cup of coffee and I couldn't pass up a bag of beans.
This is a new experience that I hadn't really known about. I believe I bought this box of coffee at a placed called Go Get 'Em Tiger in Los Angeles.
I looked up the company and got a bit more of a backstory which really intrigued me. At this point in my life I'm captured by small brands that have a story. That have an experience they want to share and Take Flight is one of those kinds of brands.
This post is long overdue, but I found some extra time this week and I'm just finishing up some of these projects that have been clogging my hard drive.
Earlier this year my wife and I decided to finally upgrade our bed size. For the length of our relationship we've shared either a full or queen sized bed. However now, with the introduction of two little boys, we're finding that the queen will no longer suffice when the entire family needs to share the bed. Plus, I'm 6 foot 3 inches and over two hundred pounds, so I've been on a recent crusade to update my world to a size that works for me.
Have you seen this film yet?
My boy's and I were playing with the race track in the back yard and I tried to capture our fun on the "slo-mo" setting in the camera on my iPhone. I happened to notice that the camera was really holding it's focus super well and the racetrack itself seemed to last for 10-15 seconds.
I shot the piece from a few different angles giving myself the editorial coverage that I'd need if perhaps I had a moment to assemble these shots into a small piece. During the edit process it became pretty clear to me that this thing was pretty cool. I sound designed the entire piece and added a really energetic piece of music. Then I took it a step further and picked a few shots to which I would add some visual effect.
When my boys saw what I evenatually finihsed up with they were drop jawed and so excited. We must have watched it a hundred times and this wasn't the first time we tried to do something like this.
I'd met Ross over a decade ago. We were both from the San Francisco Bay Area. He in the far North Bay, and I out East.
At the time he had started singing for what I considered a half joke band called Hammertime. They had an energy that was pretty palpable. It was hard to deny the fact that Ross exuded something that hardcore punk kids could latch onto.
Soon after he and a few other of my buddies started the Hardcore/Punk/Indie powerhouse band Ceremony. They were incredible, and they haven't slowed since their inception. They're incredible, and if you're reading this, you probably know or have known someone in the band of heard of the band. If you haven't, do yourself a favor get to YouTube.
Although our lives have diverged quite over the last ten or so years, I've tried to keep an eye on what Ross, and Anthony from Ceremony have been doing on the side. Ross recently has taken to studying literature, which I thought was just incredible and I secretly really wanted to start reading his work.
Anthony started a new small run press company called First Letter Press. The first two items published were works by Anthony and Ross respectively. I bought both of the books because I had toyed with the idea of writing more, and doing something like this for myself and loved the concept completely.
Both written pieces are incredible, and for many different reasons, but most specifically. They both remind me of my old friends Anthony and Ross.
I specifically want to point you towards the story called "Fear Of Weeding Out." by Ross Farrar.
If only so you can enjoy an extremely well crafted retrospective on the idea of missing out on something. Not just a night out with your friends, or an excellent outdoor desert music festival, but the concept of actually mis-understanding someone, something or some place.
Although I'd beg to argue with Ross that maybe missing things is ok, because a person's unique interpretation of reality is exactly what makes us human. The task for me personally is that I'd like to understand my interpretation of reality, and then try my best to understand other's perception's of reality. Thus trying to comprehend reality from all view points. Yes, this is exhausting, but to be completely honest. I've tried to do this since I was very young. I think that's why in college I gravitated towards sociological courses, and have found myself interested in non-fictional story telling and filmmaking. These things fall right in line with my desire to want to hear an argument, hear a counter argument. Hear a response to counter-arguments and then finally come to my own opinion on the subject.
So I don't necessarily worry about missing out, or weeding out because I know that we are all on different path's with different perceptions of reality. I just try to live the best I can in that day. Whether it be great, good, bad or terrible. Or, maybe I missed the point entirely. Either way, go and read Ross and Anthony's work and form your own opinion on it.
This letter came across my feed again this morning. I know that I've read it before and I'm sure that all of you have read it as well. However, it's yet again a friendly reminder and/or confirmation of how your path is taking shape. At some point I'll record some audio clips of this letter and post here so that I can have them to play and replay in the car to remind myself that accidentally already live my life the way that this author suggests. Go get to it.
I can’t remember where we were sitting, but from over my tiny cappuccino this giant “F” caught my eye. On closer inspection I realized it was by a brand I’d heard of before called St. Frank. In fact, I’m pretty sure this company is owned or run by someone I know personally, though honestly I’m not quite sure anymore.
The packaging is “Wow” and jumps off the shelf. I was excited to brew a batch of St. Frank out of San Francisco at home.
A few things to note about the roast as realized from the label on the front. This roast was called the “Las Nubes” from Honduras. Even more intimate information tells me that it was grown by Alexi Moreno in El Cedral, Santa Barbara Honduras. How awesome is that? It truly brings a face to the farmer that created the first thing you drink in the morning.
This roast is “YEOWZA”. A very light roast that almost hits you like a ton of bricks. Usually I’m slightly offended by flavor like this, but for some reason in St. Frank’s capacity, it was wonderful. Sure it had me bouncing off the walls making my 3 year old say “whats up with papa?” But he wasn’t complaining when I was ready to play with him all day.
This thing is great, and hopefully some day I’d like to enjoy St. Frank in it’s natural habitat. The city by the bay.
Saint Frank Coffee
2340 Polk Street,
San Francisco, CA 94109
I thought I'd do a little write up on my business Holiday Greeting card this year. Otherwise, you know, all that work only gets seen by maybe forty people tops. This is just another piece of creative that I made at the end of the year to say thank you to all of the client's I had the opportunity to work with over two thousand sixteen.
First off, a little business card pictured top. Paired with a "thank you" note, a picture of some coffee. I bag of Blue Bottle's Perfect Grind all placed into an envelope for delivery.
The Blue Bottle perfect grind packets have worked well for me as far as gifts go. They're small, easy to ship, taste great, and are the perfect compliment to my personality (love of coffee, and need for caffeine).
Inside the "Thank You" note was a list of very confidential thank you letters, and personal messages. However, there was also a link to a fun little film I made specifically for my 2016 clients.
Now being about four months removed, may as well show it off. It's a bit of a rendition of my "Coffee for the Creative" film, but with a yearly twist. I linked to an unlisted URL which is below as well as a short film of "thanks."
I picked up this 49th Parallel “just add creme” blend during my staycation out in the central/eastern side of Los Angeles at a Coffee spot called “Go Gett’em Tiger”.
I’d seen this brand around from time to time. They’re based out of the Great White North in Vancouver B.C.
This specific blend was roasted exclusively for Go Gett’em Tiger, and a spot in the Los Angeles Grand Central Market called G&B. While I’ve never been a HUGE fan of G&B for a variety of reasons. Brewing this blend at home yielded excellent results.
It was a calm light roast that didn’t offend, and worked well with cream and agave which is my go-to right now. The price tag isn’t terrible, but it’s on the high end.
49th Parallel Coffee Roasters
2902 Main Street
Vancouver BC Canada V5T 3G3
Yesterday I was browsing the cold drink section at my local grocery store, just trying to peep on the cold brew scene, and this packaging caught my eye.
Joe's Cold Brew Coffee. I'd never had it. Well designed, and a slightly gimmicky "flask" style bottle but I couldn't pass up giving it a try.
To my delight the brew was smooth, easy to drink and had an almost nutty flavor. It was a little pricey for the amount of beverage. You get more out of the grenade style bottles. However, if you see it in your store. It's worth giving it a try. Especially because you get to keep the odd shaped bottle for future uses.
At the end of 2015 we got a message from our friend Jessica that she had made a resolution for two thousand and sixteen to learn more poetry. Each month of two thousand and sixteen she would send us a postcard and on the back would be a poem that she had picked to learn that month.
Pretty early on in this process we had made the decision that we would answer her with Gaelyn reading the poems she picked back to her and we would compile the films and create a place where Jessica's initial project and our answer could live together. Below is the first poem that we received. If you're still interested and want to see more, you can click the button below or the link here to see the rest of:
Watch The Entire Series Here:
“Enjoy the little things in life for one day you'll look back and realize they were the big things.” -Kurt Vonnegut
This is a Simple Story about a friend of mine named Lorenzo Diggins. Lorenzo is a creative individual with a unique style and an even better way of making you feel like you're important. Like what you do is important. Over the past couple of years I've spent some time getting to know Lorenzo, and we had this chance to shoot a short film on his process and his new venture called "Simple Things".
Dude, What a year.
I don't mind being cliché in saying that two thousand sixteen can get the hell out of here.
That being said, we had as a family had quite a year. What an amazing journey we are on, and I can't wait for two thousand seventeen and all that it'll bring with it.
After looking through all of our footage from this last year, I have already pinpointed a few resolutions I'd like to make for two thousand seventeen. Here's to better times, greener pastures, and hopefully a million more adventures to come.